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Souss-Massa hosts 90% of the world's argan forests, which are crucial for climate change adaptation and buffer against desertification. Beyond their environmental benefits, argan forests support local livelihoods, providing grazing areas, food resources, and valuable products like argan oil and honey. Argan oil, prized for its culinary, cosmetic, and medicinal properties, is a major economic asset. Overall, argan forests play a vital role in environmental protection, economic development, and climate resilience. Sustainable management is essential to preserve the region’s ecological balance and ensure long-term community well-being.
Women in Souss-Massa play a key role in the argan industry, with over 4,000 women in 300 cooperatives producing and marketing argan oil as a major source of income. The Toudarte Cooperative, founded in 2004 with 100 members, specializes in high-quality cosmetic and culinary argan oil. Cooperatives provide social services, including childcare, interest-free loans, and healthcare, helping women balance work and family. Their participation builds self-confidence, empowerment, and economic independence, helping them overcome traditional barriers. Souss-Massa hosts 594 craft cooperatives across 32 sectors, preserving artisanal heritage. The Agadir delegation of ODCO supports rural women by boosting income, offering training, literacy programs, and childcare services.